This caught my eye
We have a farm shop near us and less than a mile away from the local Tesco. The meat in Tesco is shit, the vegetables are ok and the range of other goods, from bin bags to HDTVs, is utterly unbelievable. Tesco provides me with range, convenience and seriously competetive pricing. The farm shop cannot give me these. However...
The farm shop provides, in some areas, quality that Tesco could NEVER afford to match. Supermarkets spend millions to have you believe that their buying power provides the highest of quality across the piece. This is simply not true and where it is, you are charged premium prices. Were I to have a dinner party and with to serve fillet steak, I would avoid the watery, overly fatty, under-hung, tasteless Tesco meat like the fucking plague. Don't even bother with the shitty, overly-hyped "Jamie" steaks in Sainsbury, they're shit. The farm shop fillet steaks, from local farms and on a financial par with the supermarket "expensive" range, is not only far,far,far,far, superior, being properly managed and locally produced but the farmer gets more money than he otherwise would from a supermarket.
Big Supermarkets will squeeze their suppliers to provide "same same" stuff for lazy buyers for as long as we'll let them but astute shoppers can drive a real alternative, keep independent farming going and taste real food by looking up their nearest farm shop.
Did I mention Fiona loves me too?? If not I will for ages. Things are just so perfect at the moment.